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Google investigated over 'dominance' in ad market

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Google investigated over 'dominance' in ad market



The European Commission has เล่นสล็อต opened an investigation into whether Google is dominating the online-advertising market at the expense of its rivals.


It will examine Google's role in collecting data, selling advertising space and acting as an online-advertising intermediary.


The commission is concerned the technology giant is making it hard for other online advertisers to compete.


Google has said it will co-operate with the inquiry.


'Fair competition'
The fact the company is present "at all levels of the supply chain for online display advertising" is concerning, commission executive vice-president Margrethe Vestager said.


"Online-advertising services are at the heart of how Google and publishers monetise their online services," she said.


"Google collects data to be used for targeted advertising purposes, it sells advertising space and also acts as an online advertising intermediary.


"A level playing field is of the essence for everyone in the supply chain.


"Fair competition is important - both for advertisers to reach consumers on publishers' sites and for publishers to sell their space to advertisers."


Increased scrutiny
In the UK, the Competition and Markets Authority (CMA) has won commitments from the search giant any alternatives it develops will avoid this.


Google has also agreed with the CMA to publicly disclose the results of tests of new technologies and limit how it uses and combines individual user's data for advertising purposes.


Google has been hit with a series of EU fines in the past three years, totalling 8.25bn euros (£7bn).

Topic starter Posted : 23/06/2021 5:35 am